goatmilksoap Write better Google ads almost instantlyHave you written Google ads that haven’t produced the results that you wanted?

Many of us have received Google Adwords credit either from their hosting company or from Google directly. Often times, we take that amount, create an ad in less than a few minutes and cross our fingers. Sure, you might get lucky but the reality is that writing really effective ads take years of practice. There’s a reason why people go to school for marketing and hone their skills for many years.

I believe in Pareto’s Law, which many of you know as the 80/20 rule. In this example, I believe I can get you 80% of the way to writing effective Google ads in 20% of the time. In the long run, to be really good (practicing and learning that remaining 20%), it will take time and a lot of trial and error.

So let’s focus on starting that 80% right now.


The secret to writing better ads immediately

The biggest problem with many untrained marketers is that they fail to place themselves into the shoes of the target audience. Once you determine the keywords you want your ad, before you even start writing, take a moment to wear the hat of your target. Literally, I want you to “become” that person.

Let’s say you have a website that sells natural soaps. You decide that the keywords you’d want this particular ad to appear for is ‘goat milk soap’. So when someone types ‘goat milk soap’, what do you think they are looking for?

So if you are thinking like the target, are you looking to buy it or make it? Do you want to learn about its benefits or adverse reactions?

You decide that you are typically looking to learn about benefits and then acquire the product. Now what type of ad would draw you in?

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If you typed ‘goat milk soap’ would that ad make you want to click it? If not, start tweaking. Keep going until you can answer with a definitive yes. Before you butcher the ad, I have several business degrees and have many years of marketing under my belt and I still won’t claim that my first pass at an ad for goat milk soap is perfect.

However, even if you think you have the perfect ad, you must monitor the ad and fine tune it. But at least now you have a great starting point to work from!

Those of you who have played with Google ads, what are some ads that have worked for you?

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