flamingos 300x245 Want to increase your PageRank? Theres only one thing you need to do!How many of you wish you had a higher PageRank(PR)? Those of you who said yes, read on. The rest of you who think that Google PR is worthless, then feel free to continue to ignore the only search engine that matters. I’m not here to argue whether PR is useful or not, rather how to increase your PR.

Due to the algorithm black hole that PR is, there is so much bad information floating around out there today. I’m not even sure where some of those rumors got started but there’s no question that there is more bad information than good.

Although no one other than a select few at Google knows the algorithm for certain, there is a track record of what goes into that nebulous formula. I’m not going to be as definitive as some other experienced bloggers who see things as very black or white. That said, I will tell you that the biggest factor – and by a huge margin – is getting inbound links.

Before you scream Captain Obvious, I know that it’s no secret that these inbound links, AKA backlinks, are what drive your PR up. When it comes to inbound links, the obligatory “relevant is better than non-relevant”, “higher PR is better than lower PR”, and “the more the better” statements still hold true.

Forget all of what you read about other PR tactics

My main point is that you shouldn’t even think about all the other things that you read about. That means when it comes to PR, you should NOT even think about the following:

  • Who your domain registrar is
  • How long your domain has been registered
  • Switching your domain registrar
  • Who your hosting company is
  • Switching your hosting company
  • Changing your server or moving to a dedicated server
  • How your site is site structured
  • How fast your site loads
  • How frequently you post articles
  • How well-written your articles are
  • The number of words your articles have
  • The number of keywords and phrases you have
  • How accurate your content is
  • Having duplicate content
  • Having broken outbound links
  • The number of pictures on your site
  • The number of comments you have on your articles

That doesn’t mean you should completely ignore some of these since they may benefit your users, your other rankings, your other SEO activities, your marketing, and so forth. Furthermore, there’s still no guarantee that none of the aforementioned matters to PR; it’s just that there’s no substantial evidence that they have any impact so why waste your time?

Take it from someone who actually worked with Google early in its heyday over a decade ago and has had his fingers on the PR pulse for many years, when it comes to increasing your Google PageRank, getting as many quality, relevant, inbound links as you can should be your only concern.

Are you satisfied with the number or quality of inbound links that you have?


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