In my last post, affiliate marketing – the nutshell version, I stated that I would provide details on the various types of affiliate marketing. Of course I always keep my promises so here goes.
There are basically four different methods of getting paid as an affiliate. Some are more common than others and depending on what you’re trying to promote on your site, some types may work better than others. At the end of the day, it’s up to you to choose your affiliate partners.
Alternatively, you could choose to go with a strictly passive approach like using Google AdSense straight out of the box. In that case, Google will control what ads to bring onto your site and you’ll end up with mixed bag. As you learn more about the different ways to leverage affiliate marketing, there’s no reason why you can’t start with Google Adsense and integrate your own affiliate ads as you grow.
Four types of affiliate marketing
Pay Per Sale
Probably the most common methods of affiliating, Pay Per Sale is pretty self-explanatory. You only paid when your ad brings in actual results, usually in the form of money being passed through.
Cost Per Click (CPC)/Pay Per Click (PPC)
One of the more well-known affiliate types, CPC pays you every time a visitor clicks on the ad. Although this seems like a surefire way to get paid by simply abusing the ads, the top search engines have technology to prevent this from happening.
Cost Per Mil. (CPM)
For every 1000 page views, you get paid a certain amount. Also abused in the past, CPM is now protected through the top search engines.
Pay Per Lead
You get paid every time a lead is provided. This can be in the form of an email, address, or even phone call. There are plenty of technology tools to track any type of lead.
Choosing the right affiliate marketing type for your site
The logical follow up question is: which is the best? The simple answer is that it depends. I know that’s not what you want to hear but there’s no magic formula. A lot of it depends on your niche and your goals.
Even though some methods have worked better for some sites than others, over time, the bloggers who are able to maintain and even increase their revenue are the ones who are able to monitor and adapt. That means changing their affiliate strategies as necessary. Just like anything else in this crazy, fast-paced, tech world that we live in, being able to shift gears at a moment’s notice is key.
Which type of affiliate marketing has worked best for you?










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Till not I use pay per sale and probably this is the best because its pay out is more than any other one…
Payouts are a bit higher for pay per sale but of course frequency goes down quite a bit. Not complaining though. Some of these have paid me over $100 per sale!
I have tried pretty much all of these options, but the one that has worked the best for me recently is Pay Per Sale, because even if you only make one $50 commission every couple of days, you are most likely going to make more than the other three options combined.
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Pay per sale is very popular for advertisers as well. We get paid based on results so everyone wins. I don’t mind mixing it up with other types either though.
Agree! one channel can not help you optimize your revenue. I earn from affiliate rather than fro adsense too
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I think PPS is really the best one, but kinda hard… CPC works for me…
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Cost per click is nice. Many in post link affiliates, like Kontera and Infolinks (what I use here), are CPC.
Thanks Gabe I am currently in search of some more affiliate partners that fit my niche, and are products or services that I use and like. I will consider all these payment options as I am selecting. Thanks again
Monetizing a site can be a lot of fun. No doubt there are plenty of partners you can work with to earn a few extra bucks along the way while you’re working on your promotion efforts.
Pay per sale and affilate income is the best thing which works great for me. . Even CPC and CMP were limited in their own way.. by the way which one works better for you..
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Hi Gabe, thanks for the affiliate article. Frankly, Google Adsense makes me nervous because the ads displayed are unpredictable … as you say a “mixed bag”. I have better results with Pay-Per-Sale and enjoy selecting the affiliates I represent. But definitely necessary to stay on top of products and services being promoted because the market changes quickly … and customer interest / demand changes quickly as well.
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Bloggers definitely have more control over their own affiliates if they don’t use networks like AdSense.
That said, Google usually does a great job of grabbing the appropriate keywords and presenting a decent set of related ads. I truly believe there’s room for AdSense (or similar) on just about any site.
I have used per sale and per click; not much success with the latter. As you said, affiliate marketing requires serious monitoring. You need to invest time in ad management and promotion (reviews, recommendations).
This type of marketing involves lots of trial and error. But in the process many bloggers gain the advantage of clarifying their goals, refining niches and understanding readers.
I do want to get back into this aspect of monetization. Thanks for the insights.
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The entire blogging process requires trial and error and affiliate marketing is one of those big buckets that need a lot of attention to do it right. I look at it as fun though, almost like a big experimental game.
These days, im having some problems with Affiliates! Bro, what do you think is the best : Affiliates from sites like linkshare, or individual ones?

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I’ve done both, been an affiliate with companies directly and with affiliate networks. If you’d like to learn more about the latter… http://freebloghelp.com/choosing-an-affiliate-network/
This is very informative post and you have given good information about Affiliate marketing.This will be useful for me.Its really very easy to understand from this post about Affiliate marketing.
I wouldn’t call these types of affiliate marketing but rather types of online advertising. I don’t think CPM campaigns can be called affiliations. They’re about selling advertising space.
Companies that offer an affiliate program almost always work per sale or per lead. You, as the affiliate, work in any way you want, including creating your own CPM or CPC campaigns elsewhere to bring in the sales.
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Can anyone tell me how much traffic or visitors you need to qualify to have ads on your site, are we talking 1000 or more per month?
it depends on the advertisers… they actually indicate specific traffic your site is receiving to qualify, but this doesn’t apply to all advertising programs like that of CPC or CPM.
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I’ve used pay per sale ever since and until now. That’s just what worked best for me. I tried PPC but to no avail it wasn’t successful. I’ve been earning well and good with PPS because I’ve been doing it right for years already.
To start earning money with your blog, initially use Google Adsense but gradually as your traffic increases, keep adding more and more money making programs to your site!
Team affiliate marketing has worked best for me. I would never do it any other way. Someone once told me that trying to build a business by your self is “business suicide”; he was absolutely right!
I love your articles. —excellent resources. Perhaps you would be interested in a link partnership with our company. I would be happy to link you up on our blog. Love your content on here.
I have tried a lot of affiliate marketing programs, some works, some fails, I’d still prefer pay per lead program
nice article
Hiii…
I just go through freebloghelp.com and get your info here. Ya its true that there are lots of ways to earn money one of them is affiliate marketing. As a affiliator I am earning more than 5000000$ per month.
you must get this much by sign up in IdeaMamaAdNetwork.com.
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I agree with the post above about teams. I’m making more money now since I’ve been working with a team.