In my last post, affiliate marketing – the nutshell version, I stated that I would provide details on the various types of affiliate marketing. Of course I always keep my promises so here goes.
There are basically four different methods of getting paid as an affiliate. Some are more common than others and depending on what you’re trying to promote on your site, some types may work better than others. At the end of the day, it’s up to you to choose your affiliate partners.
Alternatively, you could choose to go with a strictly passive approach like using Google AdSense straight out of the box. In that case, Google will control what ads to bring onto your site and you’ll end up with mixed bag. As you learn more about the different ways to leverage affiliate marketing, there’s no reason why you can’t start with Google Adsense and integrate your own affiliate ads as you grow.
Four types of affiliate marketing
Pay Per Sale
Probably the most common methods of affiliating, Pay Per Sale is pretty self-explanatory. You only paid when your ad brings in actual results, usually in the form of money being passed through.
Cost Per Click (CPC)/Pay Per Click (PPC)
One of the more well-known affiliate types, CPC pays you every time a visitor clicks on the ad. Although this seems like a surefire way to get paid by simply abusing the ads, the top search engines have technology to prevent this from happening.
Cost Per Mil. (CPM)
For every 1000 page views, you get paid a certain amount. Also abused in the past, CPM is now protected through the top search engines.
Pay Per Lead
You get paid every time a lead is provided. This can be in the form of an email, address, or even phone call. There are plenty of technology tools to track any type of lead.
Choosing the right affiliate marketing type for your site
The logical follow up question is: which is the best? The simple answer is that it depends. I know that’s not what you want to hear but there’s no magic formula. A lot of it depends on your niche and your goals.
Even though some methods have worked better for some sites than others, over time, the bloggers who are able to maintain and even increase their revenue are the ones who are able to monitor and adapt. That means changing their affiliate strategies as necessary. Just like anything else in this crazy, fast-paced, tech world that we live in, being able to shift gears at a moment’s notice is key.
Which type of affiliate marketing has worked best for you?