spider The key benefits of gaining a high PageRank

You know, sometimes a spider is happy to see you.

Google PageRank, where do I begin? When I first posted a briefing about Google PageRank last September, I gave an overview of this somewhat of a black hole of a measuring stick. And when I posted that Google released their usually anticipated PageRank last week, there were still a lot of questions surrounding the topic in the comments.

Rather than covering many PR topics in a single article, which would be quite huge, today I’m going to focus on why you want to obtain the highest PR that you can. I know, Google creates a bit of mystery with it and it’s sometimes hard to believe that PR even matters. But it does!

Just because we can’t hone in on how much weight it has on Google search algorithms and other tools, we do know what the PR can impact. As I’ve stated before in other posts and comments, those who don’t believe PR is important usually don’t have very high PRs. They can believe what they want but I’d bet that if someone gave their sites’ home pages a PR6 overnight, we’d have a hard time wiping that ear-to-ear smile from their faces.

Remember, the PR is Google’s way of measuring your content. The higher your PR, the more Google loves you. Your backlinks are a critical component of that; quality is what matters here, not quantity.


Key benefits of a high PageRank

In no particular order, I’ve highlighted the core advantages of obtaining the best PR you can.

  • Improved search results – If Google believes you have important content, you will receive a better PR and will improve your chances to appear at the top of their search results.
  • Increased Google indexing – The higher your PR, the more often Google will crawl your content. Fresh content and updated content should be displayed faster in search results.
  • Better reputation – PR is a common metric to validate the strength of a site or page. If you have a site with high PR, you’ll garner instant respect. As a result, this should generate more activity and decrease bounce rates.
  • More advertisers and/or higher ad rates – PR is also a popular way for advertisers to gauge the how much they’re willing to spend on ad space. Often times, a low PR can deter any advertiser from taking you seriously.
  • Easier to build relationships – If an owner of a PR5 site reaches out to another PR5 site to partner with, she stands a much better chance of being taken seriously. Even something as simple as exchanging links at that PR level will benefit both parties. Try doing that if you have a PR0 and see how often you’re ignored.

Whether you think it’s fair or not, you are going to be judged by Google PR, Alexa, and perhaps other metrics. You can choose to actively build PR or let it increase organically. However, to pretend that it doesn’t matter is outright foolish.

In future articles, I’ll spend some time describing the foundation of the PR algorithm, how PR juice is distributed, and even how to improve your PR.

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