Twitter, oh how I love thee. As some of you know, I don’t pick and choose who follows me. I let anyone who wants to follow me to do so and in return, since I’m not a celebrity — or even a webrity, I will follow back, an expected practice amongst “commoners” in the Twitter world.

Of course, I could handpick who I want to follow but I don’t. And quite honestly, I don’t really care to. As long as it’s not a bot, I’ll take bloggers, non-bloggers, marketing pros, MLM sales folks, stay-at-home moms, business people, kids in high school, etc…

As a result, I now have over 10,000 Twitter followers. And guess what, I love it. Here’s why: Twitter currently brings me more traffic than all other social bookmarking sites — combined!

And it also doesn’t hurt that I receive a ton of offers from Sponsored Tweets and get paid to tweet. Having such a diverse audience allows me to have many options when it comes to what I want to get paid to tweet about.

The controversy of opening floodgates

floodgates I dont target my Twitter followers and I like it that wayThere’s always the argument of only having targeted followers. Sure, most niches have their own demographics but you’re telling me that a music lover won’t ever look at a tweet about technology or a sports fan won’t ever care to see some dating advice? BTW, I personally don’t tweet about those topics, just making a point.

Once again, purists will probably disagree with my methods (I find myself saying that a lot these days), but the bottom line is, we all need an audience. As long my follower is an actual human, who am I to determine how “good” of a follower he is? Many of my visitors and commenters are in other niches, not just blogging/MMO.

Trust me, I created accounts specific to each of my sites and I don’t even use them. I found that what works best for me is keeping just one account for all my sites. Yes, there’s overlap and I will lose some followers as a result but I’m willing to make the trade-off.

Besides, I don’t need every follower to read every tweet, or even every ten tweets. They can simply follow me, read my tweets, click on my article links, and even click on my sponsored links at their discretion.


Surprise! More followers lead to … more followers!

Think about it, which would you rather have:

  1. 500 followers where all 500 care wholeheartedly about what you have to say
  2. 10,000 followers where only 1,000 care wholeheartedly, 4,000 care once in a while, and 5,000 barely at all

If you chose the former, then keep your Twitter friends small and connected; there’s nothing wrong with that.

However, if you’re looking to grow your following at the expense of having some people not care about your voice, then it’s a no-brainer. Get as many humans as you can to follow you and let Twitter take your site to the next level!

Which strategy are you going with?


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