Michael Clark provides us with some Ford news.
Ford Motor Company is planning to promote social networking to their customers. The companies want to provide iPod-thumb controls and Web browsing into the majority of their new models in year 2015. This is in the works due to the heavy demand that consumers have for high-tech communicative features in their cars.
Touch-command systems
Lincoln MKX, Ford Focus and Ford Edges will be featuring touch-command systems this year. Ford is going to reveal My Ford Touch system in Las Vegas at the Consumer Electronics Show this year. The system features thumb-wheel controls located on the steering wheel, weather and navigation control functions, eight-inch television monitor with touch features in the dashboard and audio.
Kia Motors Corporation is introducing a similar system later on in the year in their Sorento model-cars. Both the Kia and Ford systems are based on the Microsoft Corp. MSFT’s in-car voice-activated technology. Most consumers view this technology as a new way of interacting with their cars.
Social Networking and driving
Introducing this new technology to consumers was only a matter of time, considering the amount of time consumers spend not only on the Internet but in their cars. Ford along with Kia found ample opportunity in establishing leadership with this type of connectivity for consumers. The Sync technology was a serious investment for Ford with viewing 32% of buyers taking advantage of the innovative software for their cars. This technology is now available on seventy-percent of Ford vehicles overall. The new My Ford Touch will become standard on the higher-end trucks, and cars. The Ford base models will feature a basic-touch screen.
Text conversion technology
Ford has begun augmenting Sync with the ability to adapt texts into spoken words. This proves beneficial for drivers who want to be safe while driving the open-road. It will give drivers standard text responses that can be transmitted with a mere voice command. You might be wondering at this point if the technology exists in converting speech to a text message. Ford is still researching the ability to accomplish this task, but consumers should expect such technology in the near future.
MapQuest and Twitter users
If you enjoy Twitter and MapQuest, Ford is incorporating the social network’s Open Beak software into their Synch technology. Ford is not stopping there with adding Stitcher and Pandora Internet radio along with MapQuest.com’s online mapping programs. Unbelievably, Ford has their own Web browser that can only be used when the car is parked. To produce the best technology possible to consumers, the automaker is allowing independent software developers to design new functions for the Sync technology.
Conclusion
One might think that Ford is ignoring driver safety with introducing these types of technology for consumers but, Ford has endorsed numerous legislations to support driver safety with outlawing texting while driving. Ford has also conducted their own research that indicates that hands-free communication does not distract drivers.
The post is contributed by Michael Clark. Michael gets inspired by technical, creative and genuine works. Visit his site for bijtelling berekenen and Auto leasen.










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Quite soon they will be placing ads inside our sunglasses, toilet papers even books will end up having some kind of advertising.
http://www.youtube.com/watch?v=dvhsJyecpLc
I want ads on my toilet paper!
Oh wow! I think next they should just add cars to telephone polls and cut out the middle man. Who knows though? Google just got their google cars special licenses to tool around Nevada. Ford better catch up with the no driver thing and then worry about the social networking thing.
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Hi Michael,
Awesome. The law goes one way (apparently Ford agreed) and technology goes another way. I think doing any of those things in the right (wrong) place or situation is distracting. We should remember too that many people are single tasking only!!!
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A little while ago I saw a youtube video put together by GM that showed a bunch of electric cars in the future that were connected to the social network sites automatically when someone got into the car. Then these cars would automatically update sites like FB or Twitter as they drove to different spots. It was kind of cool but kind of freaky too. I’m just wondering how long it will be until some of that stuff happens with other things besides cars.
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This amazes me! The company that almost went under by prolonging the trend of pointless oversized gas guzzling vehicles is now jumping on another horrible trend that makes driving more dangerous for others. Keep up the good work Ford! I’d like to see the performance loading results of the tasks to navigate while driving versus navigating while driving and talking.
Hi Michael
I am surprised to know this.. I really don’t have any idea about this at all.. Thanks for updating me. i think this will be cool
This is frightening stuff indeed. Worthy of Mission Impossible or other such fiction: the downside is that ‘other forces’ will latch on to the JamesBond element in this technology and make us all even more paranoid about the State or whoever is constantly tracking us.
Only the other day I was in a brand-new Peugeot (French) car which demanded to know my mobile phone number as soon as I jumped in!
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Social media is taking over! With the most recent Google Panda update putting more emphasis on the power of social media. I’m guessing the iPod thumb controls and web browsing will be a passenger application as oppose an application for the driver- I’d question the safety of tweeting and driving.
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Social media is the best way for advertising, and I have noticed now a days that most of our entrepreneur continue to lean on in every social sites because it provides them different satisfaction…
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I truly appreciate the information given so freely on this blog, thanks for the good read!
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While I’ll admit that I occasionally text and drive, to integrate the system into the car seems like a dangerous, though attractive option.
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Social networking is well known because of its great impact towards life… Its bring a huge help to everyone in expanding their business ideas and extend their hand for a new path of success… For me, If I can lives out in the world/ society, there’s still what you called blogging society that provides different things which change the life of an individuals…
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I’m loving this so much. It is great that Ford is adding social networking to its cars. I would love to use this technology soon.
Thanks for sharing.
-Luis
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I love this Ford enhancement, having hands free social media is a great feature that Ford car owners must enjoy… Thanks for the information.
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Hi Michael,
I find it quite amazing how quickly social media has taken over in regard to promoting large businesses. I can see facebook and twitter becoming even more huge throughout 2012 and beyond.
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This doesn’t surprise me at all. Ford has been at the forefront of socialmedia for large companies for quite a while. If you’ve been on Twitter for any amount of time, you’ve seen @ScottMonty, the head of social media for Ford. He’s a great guy and I’ve always been impressed with how connected he is and how active he is on Twitter. He replies to people. That seems to be what Ford is doing with this new technology. They are replying to the needs of people in the 21st mobile and social media world.
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It’s hard to draw that fine line between helping and hurting safety. Obviously if you attention is just on driving it will make you a safer driver as opposed to multi-tasking. I think what Ford is trying to do is not to get people to multi-task but instead multi-task more safely. This technology will move people away from more dangerous distractions such as texting. Also you have to make a decision when is squeezing that extra bit of safety actually plausible. For example talking to people in the car is distracting so anytime the car is in motion the car rams earplugs in the driver’s ears. Blinking probably cuts that much safety away when driving so something to keep your eyes open permanently is a must while driving. Now those are large hyperboles, but you understand my point.
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