Obviously everyone knows who Facebook is by now. Gaining about half a million new users a day is no small feat. So how can we leverage FB to our advantage?

One of my responsibilities for a company that I consult for includes creating a social media plan. Part of building that plan consists of me breaking down the difference between a Facebook fan page and a Facebook group.

Although we get fan page and group invites all the time, how do we know which to take advantage of when it comes time for us to them for ourselves? While working on this for my client, I thought it might also be useful for you folks.

Here’s a quick cheat sheet that I created:

FB fanpage vs group 1024x495 Facebook fan page vs. Facebook group: when to use which?

In short, a fan page is perfect for branding and sharing with the public while a group is ideal for community communication.

So based on that, here’s what I believe should work for most companies:

  • Create a fan page for external social media purposes
  • Create a group for internal photo sharing and other informal messaging

Do you have your own fan page or group? What are you using them for and how have them benefited you?


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