cloudy with sun shining through Even some of the brightest people have no clue when it comes to new media

Last week, one of my partners for another site of mine said he wanted to reach out to a large retailer in our niche so we can sell their products on our site. Now this guy is pretty savvy when it comes to offline businesses but he’s not our internet marketing genius. In fact, he’s even somewhat of a techie since he’s the president of the top solution provider for one of CA’s biggest products.

When I told him that I can put an ad on our site to market their products so we can earn a commission of those sales within minutes, he was almost in disbelief. So guess what, I put him on hold for five minutes and then asked him to refresh the page on his browser. Voila! There’s the new ad right smack on our home page.

For those who know how affiliate marketing works, obviously, I was able to either sign up as an affiliate on the retailer’s site or on their affiliate network and got approved immediately. I was also able to choose varying ways to get paid as an affiliate and simply drop the code right on our page.

Look, we all have to start somewhere. His ignorance was partly due to his intense focus on the other parts of the business. And besides, if he knew everything about making money through new media, he wouldn’t need me. That said, it’s still amazing how some very common internet marketing terms somehow slip through the brain cracks in some of the brightest people’s heads.

Do you have a story of someone who you hold in high regard but surprised you with their lack of knowledge in a particular area? I’d love to hear it.


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