deep linking 300x255 Deep linking gives old posts new lifeHow many articles have you written on your blog? 50? 100? 500?

OK, how many are on currently viewable on your home page? 5? 10?

So what happens to all the ones that are no longer on your home page? They get buried! Of course, there are many ways to revive them like republishing or making a few featured articles but the easiest way to still make some noise with them is to simply do some deep linking.

First, let’s define the term:

Deep link: a URL that points to a specific page that houses particular information.

They are called deep links because they allow users to skip past the home page and head straight to the desired location (deeper in the site). Basically, any URL that points to a landing page and not the home page could be called a deep link.

Deep linking is not only easy, but also important

Go look around other blogs and you’ll actually find that many are not deep linking. My hunch is that bloggers don’t realize the value in it!

All you have to do is link back to previous articles whenever they are relevant. Surely you write posts about like topics all the time. There’s no reason not to provide additional value. For example, when you provide a deep link, you should consider the anchor text that you are going to use. The “consider the anchor text” link is a deep link to another related post on this site.

You’ll find relevant deep links in many of my previous posts. It gives readers a convenient way to access useful information without having to hunt for it. From a SEO standpoint, you’ll also benefit since deep linking ties related content together.

Tips for deep linking

Now that you understand what deep links are and how they provide value to both you and the reader, let’s run down a few tips.

  • Only deep link when relevant. If the deep link has absolutely nothing to do with what you’re writing about, then you’re adding spam to your own blog.

  • Use keywords for your anchor text that describes the info in the deep link. Do not use “click here”.

  • If many of your articles are not related, then write a summary of your posts. For example, you could release a “last month’s top articles” post that has deep links to your most popular posts.

  • If you haven’t used deep linking before, skip a day of writing and use that time to review and add deep links to previous posts.
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