Sep 20
To all the people with no logo: please get that logo of yours taken care of. This is your brand! I can’t believe the number of sites that have plain text headers. I’m not talking about sites that were put up last week. I’m talking about relatively mature sites that have been around … Related [...]
Are you still thinking about your bounce rate and how to increase it? A few weeks ago, I posted an article explaining why I think bounce rate is a poor metric for most sites. This indicator is determined by simply looking at how many visitors came by and how many continued on to other pages [...]
Those of you who have tried Google AdSense (let’s face it, who hasn’t?) had to make an important decision at one point — “Should I go with an all text ad or an image ad?” Ironically, many people start by letting Google choose by simply selecting the ‘Text and image ads’, which is the default [...]
How many times have you been to a site where you didn’t know what to do next? I mean, you’re looking for a job but there’s no Apply Here button. Or you really like a company’s service offerings but there’s no Contact Us link. Or… well, you get the point. One of the … Related [...]
In my last post, PPC 101: Pay-Per-Click basics, I described PPC as a form of marketing advertisers could use to bring targeted audiences to their sites. This guide will detail the steps you would take to actually create a PPC ad campaign. Go to Google Adwords and create an account if you don’t already have [...]
Anyone who has surfed the web has seen their share of ads. Some good, some not so good. For many of us, we’ve conditioned ourselves to ignore most ads. So why do advertisers still make ads? Because they work! The law of large numbers reinforce that only a small number of visitors have to click [...]
Looking for a great affiliate to market on your site? How about an affiliate partner that provides a service that differentiates one site from another… a solution that every serious blogger or business needs? I proudly unveiled my new logo six weeks ago today. Since then, I have received many comments regarding how it provides [...]
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with an entrepreneurial spirit. Although I have an MBA and managed websites and IT departments
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