Yesterday, I wrote about why it’s important for you to stand out as a blogger.

The clue is right there in the title. If you want a brand identity, you have to be first be able to be identified. Let’s start with the following basics:

1. Buy your own domain.

That means you need your own domain name. If you’re using Blogger or other free service, then you’re just trying to sell products with no real brand, almost like hawking items at a flea market. Look at your domain name as your online storefront. It says at lot about what your offerings are and tells people that you are serious about your brand.

If you need help with picking one, here’s help on picking a good domain name.

And if you need help starting from scratch, here’s my guide on starting a WordPress blog.

2. Create a bio page or add a short bio at the end of your posts.

It’s amazing how many blogs are missing a bio. I mean, how can you expect to build a loyal following without telling anyone about yourself? Even if you really are an authority on your subject matter, how would your readers know? How can your blog be an extension of you if people don’t know who’s behind the curtain?

I’m not saying you can’t be successful without a bio but you’re creating an uphill battle for yourself. While you’re at it, throw in a nice picture of yourself. People want to know who they’re spending time with, even if it’s just a few minutes a day through a well maintained blog site.

And don’t worry about bragging a little. If it makes you feel more comfortable, write about yourself in the third person. Oh, those of you who don’t think you have strengths related to your niche, write about your passion, the learning experience itself, or your stance toward the topic.

3. Get a Gravatar.

When you leave a comment anywhere, you want people to be able to easily identify you.

Go to gravatar.com and use a picture that best depicts what you’re trying to represent (ideally, the same picture as the one you used on your bio page). For instance, if part of your brand identity is your charisma, then you better use a pic of you smiling.

If you already have a brand icon or other picture, that’s fine. In most cases, I recommend using a real photograph of yourself. Look at all the top money making bloggers out there. You would recognize them if you were in an elevator with them at BlogWorld, right? None of them use colorful logos or cartoons or pics of their pets. They use their real faces.

4. Open a Twitter account.

This is one easy way to build a following. In fact, right or wrong, some folks judge you your popularity by how many Twitter followers you have.

And don’t just open an account. Add the picture you’re using for your bio and Gravatar. Then use parts of your bio page on the Twitter bio. Lastly, get a new background so it looks like you actually care about your Twitter account. After all, you didn’t use the WordPress default theme, did you?

Basically, treat your Twitter account as an extension of your blog.

Brand identity first steps wrap up

With the exception of securing your own domain name, it will take you less than an hour to do the rest. That has to be the biggest bang for your buck for any blog.

Don’t spend a hundred hours writing content and not take a few minutes to create your brand identity. Even if you haven’t done all of these things, the good news is that it’s never too late to start.

The series continues tomorrow with building your brand identity long-term.

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