Which of these kids is doing his own thing?
Topics on popular blogs are cyclical and right now, one of the hottest topics is branding.
Seems easy enough, right? Well, I have an undergraduate business degree with a Marketing emphasis, an MBA, and worked with some of the top ad agencies in the US and I still can’t define branding with one broad stroke.
What branding means to a blogger
Typically, when people write “branding”, what they mean is brand identity. In a nutshell, brand identity is what you want people to think of when they see your name. In this case, that would be your blog. It’s an extension of you, your personality, your knowledge, your ability to deliver a quality product or service — essentially, all the things that make you different from others in your space.
Find your edge
If you don’t know why you’re different from other bloggers in your category then neither will your readers. Find your edge and promote it.
Maybe you’re more knowledgeable than your peers. So tell us you are, provide supporting evidence, and remind us by sprinkling your expertise throughout your posts. Perhaps you have a great sense of humor; make sure that shines through in everything you write. Or maybe you have inside info, special advice, incredible analogies, or amazing visualizations. In other words, you have to provide value that people can’t get elsewhere.
Regardless of what the edge is, you better have one or figure it out soon. Otherwise, you really are just like everyone else.
We’ll continue this multi-part article tomorrow with first steps to creating a blogger brand identity.
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I am a business professional
with an entrepreneurial spirit. Although I have an MBA and managed websites and IT departments
for several Fortune 500 companies ... 
“Regardless of what the edge is, you better have one or figure it out soon. Otherwise, you really are just like everyone else.”
Couldn’t have said it better! I’ve been having a long running debate on that very topic with a buddy of mine in the IM world and he just doesn’t get it. I see so many people out there supposedly “branding” themselves but the reality is they aren’t any different from everyone else, just like you said. Kudos!
Glen Matthews
Logo has to be prepared and thought through. People remember your logo which translate into more sales.
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“Brand identity is what you want people to think of when they see your name.”
I believe that with brand identity it is the whole packaging of your site. Not only with the name but also with the design and content that you have. Many visitors would first judge the site by how it looks before they will actually read what you have.
Lea Myers
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I like branding that only involved a simple catchphrase. No fancy logos, images, or other time consuming experiments.
Mine is Swivel Your Hoist
Ever heard that one? Now you’ll never forget!
very ncie post.
A good example is the plethora of “mommy blogs”. I have come across so many different blogs from women that offer advice for or stories of being a mother, so how can I differentiate? Each one needs to be unique, or they get lost in the shuffle…
In that kind of projects branding is everything.
It’s very important to understand that point.
It’s easy to find our edge if we understand a good branding in the world of marketing.
People are going very curious for online shopping because they don’t feel safe to give their credit details to just any company. If you have just started your business then you really need good reviews about your brand because this is the only way you can attract more customers for your products or services.
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Being able to stand in a crowd requires a lot of work and uniqueness.
Branding is very important as if you create a good brand you will get repeat business as people will remember you and refer you.
good article and the proof is out there that branding is important….if you think about when you think i want to sell something quick 9/10 you go to ebay. People even say ebay it! Because they got a good brand that everyone remembers.
Just right points?I would be aware that as somebody who truly doesn’t write on blogs so much (in truth, this may be my first post), I don’t suppose the time period ‘lurker’ may be very changing into to a non-posting reader. It’s no longer your fault in the least , but in all probability the blog sphere may get a hold of a greater, non-creepy name for the 90% folks that revel in reading the content. Anna Benson
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Yeah branding is the most important thing to expose yourself and a business of course and must for building long term relationships with the customers.
Great points Gabe! Well written and informative. Branding is a way to carve out a niche for yourself in the market.
Great post. Look at the role brand identity plays all around us. Coke, Pepsi, IBM, Microsoft, they’re popular not only because of their products, but because of their identity as well….
I seriously loved this post. You describe this topic well. When hiring home contractors it’s key to select a trusted name in construction. Experienced and efficient staff should strive for excellence and absorb every detail of your dwelling.
Hey! I would like end a comment. I seriously liked this article. Carry on the awesome effort.
thanks for sharing, it is good sharing
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Thanks for sharingw
Thanks for sharingwds
Thanks for this post. I really like Your blog, especially header design!
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Finding your niche as a blogger is everything. There are enough me too bloggers out there that spin what others have to say. With my blog, I provide local legal information that is relevant to my audience and can’t be easily found elsewhere.
People are going very curious for online shopping because they don’t feel safe to give their credit details to just any company. If you have just started your business then you really need good reviews about your brand because this is the only way you can attract more customers for your products or services. Small business brand identity is depends on good reviews no matters how good your services & products are if you have bad reviews about your services then no one will come to buy from you.
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you need to make yourself stand out! Having brand identity is very important. Make a brand name for yourself, you’ll always have customers/visitors…
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I think that branding is very important for a blogger because it gives the blogger its identity. You are very lucky to have this branding because it is all about your personality and how well you are.
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Thanks for sharingw
A good example is the plethora of “mommy blogs”. I have come across so many different blogs from women that offer advice for or stories of being a mother, so how can I differentiate? Each one needs to be unique, or they get lost in the shuffle…
yes iam special because :d
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What a wonderful piece of information Admiring the time and effort you put into your blog and detailed information you offer ! I will bookmark your blog and have my children check up here often. Thumbs up !
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Brand building is not an easy case seem to take great effort to gain recognition from others
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information on your blog is really admirable.. I am really amazed by seeing this piece of work on your blog…!!
Blog templates and colors really matter in post because good blogs are categorized by this main object…
You are very lucky to have this branding because it is all about your personality and how well you are.
I like the way you handled the article and the way you elaborated on things. Well written
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But a brand must go beyond a promise. To me, a brand is a cause – a guiding light. For fulfilling expectations, certainly, as well as dealing with the ill-defined and unexpected. It’s what tells your employees how to act when circumstances (and customers) go awry, or well beyond a training course. My first real experience with that was a personal one.
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Great for me that I found your Blog… I just started with my own Blog, can I reference to this post? I want to write something on similiar topic!
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Really nice article – thanks!
Very good point raised.
My opinion is, If you have unique ideas your brand is easy to attract more and more people.
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Yes, branding is important when you are still new on the internet world. I do agree with that your blog is an extension of your personality. Cheers great article!
I have started a blog and Tweeting and G+ a couple of months ago to build my brand. The thing I am not sure about is how will I determine success or failure? Any ideas welcome
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Thanks for sharing! like this post!
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I think bloggers should approach branding just as any business does–by focusing on creating a connection from you to the consumer, in this case your readers. Doing that with good quality and, most importantly, unique content is probably the best way.
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