Back to back guest authors! Today we have a post from a gentleman from Down Under…

Blog content is the basic defining element in terms of a blog’s viability. Lack of new content means death. Lack of good content is another killer. Lack of effective content or well-written SEO content has become a serious problem as the big search engines tighten their quality standards.

Let’s establish the real quality control principles:

  • The content issues are very much front and centre in everything to do with a blog, from page ranking to searchability.
  • “Searchability” doesn’t mean gimmicks – It means content.
  • SEO is based on real science, not circus tricks.
  • Quality and content are inseparable.

Quality control for content- basics

People tend to underestimate the depth of the internet and its core demands for service. Working online, garbage content is not in high demand. The need is access to information at multiple levels of difficulty.
Consider these external quality demands:

  • Business blogs want information, preferably verifiable information with good links.
  • Media want source information.
  • Consumers want efficient searches.
  • Nobody needs non-information and things they’re not looking for.
  • Everybody wants new information to be available all the time.
  • Low grade blogs go nowhere on the basis of the above.

The days of the old “rant” blogs were fashionable for a year or so, then steamrollered by higher quality blogs with more and better content. That’s been the working methodology for blogs generally. From a de-specialized, almost random collection of anything and everything to a steadily developing specialist series of niche outlets has been the pattern ever since.

seo cogs 300x300 Blog content quality controlQuality, the baseline demand

With the broad spectrum demand has come definite, unambiguous demand for content quality. The old “text speak” is long gone. Typos and unprofessional text are now considered pitiful, not folksy as they were in the early days of blogging. This has been a blessing for the best blogs, where good quality material is finally improving their rankings.

Blogs are also outsourcing on this basis. They need quality material. Demand for content inevitably outstrips supply from a single blogger. Some bloggers also have multiple specialist sites, requiring professional-level content on a regular basis.

The blog reality- Demand drives supply, which drives demand for quality

There’s currently a pretty absurd rumor flying around the net that “Google’s new algorithms have killed the demand for new materials.” Nothing could be further from the truth, which is the exact opposite. The demand for content is increasing on an almost hourly basis. That’s not because people suddenly want to read more. It’s because information is never static. The demand for new information increases in direct proportion to the amount of basic news and information generated.

This is a quality issue, because Google’s new algorithms were specifically targeting quality issues. The fact was that the old algorithms and search techniques were vulnerable to abuse. Content based on nothing but tags was distorting search engine optimization values, and producing some truly ridiculous results. The new algorithms are effectively based on site content, and much better able to read and rank content.

The result has been enforcing the demand for quality content which has been driving the evolution of the internet. Quality content is here to stay.

 

Tom Mallet is an Australian freelance writer and journalist. He writes extensively in Australia, Canada, Europe, and the US. He’s published more than 500 articles about various topics, including SEO and Search Engine Optimization.


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