We have a special guest today, Jack Lundee!
One of the most important aspects of branding your company, product, or even persona is authorship. It’s important to always remember to provide contact details and proof that you’re in fact a real person writing real stories.
Providing relevant and trustworthy contact information is one key to identifying spam from really substantial content. Hence why it has become so important after the search Giant’s introduction of Panda. Nevertheless, there are a couple really good reasons why you should always have some form of contact information.
Engagement
Now that people have recognized you as a leader in whatever industry it is that you’re in, they’re more willing to connect with you, whether it be directly through e-mail or Facebook. Twitter has made a tremendous impact in the blogging industry with APIs that allow fans, followers and subscribers to communicate with their favorite authors. Even LinkedIn has taken the opportunity to bring communities of professionals even closer with their groups feature – Groups allows industry experts to start open discussions about specific topics.
If you’re a larger organization that doesn’t wish to divulge pertinent contact details in hopes of filtering the noise, you should still give your followers, naysayers and support groups a chance to engage. Take the brainchild of Doug Band and President Clinton for example; The Clinton Global Initiative does a fabulous job of delivering information directly to their fans and subscribers at https://www.facebook.com/clintonglobalinitiative. They not only give their audience important news, but they also present opportunities to donate, attend important events, and even provide insight on important political, economic, and charitable information.
Conversion
And it doesn’t matter of you’re the leader of a 501(3)(c), you’re still going to find optimal conversion for your product, service or voice if you open yourself up to your supporters. It’s amazing the impact that some regular people have on the world today through their writings and media. However, without a proper venue for displaying it, along with a means of communication, it wouldn’t have the same significant impact. Let’s face it; you can’t sell a product if people don’t trust you. The first rule in any sale, whether it is something tangible or intangible, is establish a level of comfort. And establishing a comfort level with your followers can only happen if they know you’re real. You can create a foundation for this not only by providing contact details (i.e. email, twitter account, FB, etc…), but you can be proactive as well. This means exercising things like cold calling/emailing, permitting guest posts, guest posting, permitting comments and open comment exchange and supplying your subscribers with free samples of whatever it is that you have to offer.
Facebook isn’t just a social community; it’s an alternative to authorship. In other words, you can prevent spam and provide verification inherently by having followers sign up via Facebook.
Ultimately, your engagement will eventually drive conversion. In order to successfully engage and convert, there must be a strict level of attention paid to authorship and interaction. In a more simplified sense, a person who reads the newspaper may not always be intrigued or tempted to respond to the author(s). But if the content is substantial enough to warrant a response, chances are you’re more likely to receive just that if you have a detailed author bio. Show people you’re real and that you or your organization has a face behind them. Abiding by this simple rule will help you become a stronger advocate for your writing, services and products.
Jack Lundee, Supporter of all things green and progressive.
I am a business professional
with an entrepreneurial spirit. Although I have an MBA and managed websites and IT departments
for several Fortune 500 companies ... 
Nicw article…very interesting and useful..thanks for share
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That was a good read. Adding contact information has pros and cons; pros: will look like authentic person, a real person. cons: your information is on public and it might be use as identity theft.
It is really undeniable that social media is one of the most powerful tools to boost up or brand your company. Since social sites like Facebook and Twitter are for free, more and more people are engaging to it. When you are a businessman, you should not miss to promote your brand over those sites which have a wider audience share bringing a good return of investment.
yep i really think that social media has to be at the forefront of any business plan, it’s such a huge part of people’s lives today that we can’t miss it
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Branding the company or products will depends on your customer’s satisfaction. The good way to brand your image is to keep their trust and maintain credibility.
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Great article. Do you have any tips on pulling together engagement and your reputation between different sites and sources? E.g. guest posting, social networks and so on?
great post, social media is definately one of the most powerful tools to boost up or brand your company. its definately the way to get ahead!
Hi Jack,
Oh, I think you are so right. The personal touch is always the best. With the rise of social media’s importance and acceptance, that is our best weapon – open up to our public. I believe people respond faster to that than any other branding tool available. Very nice article.
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Nice Post……& Great Article.
It is true that it is always good to identify yourself-For instance, It gave a lot of credit to the product reviews i write.
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Gaining people’s trust is not easy. That’s why authorship is very important in branding your company or products (be it goods or services). If people trusts you, then you are confident that you will gain good credits from them. Authorship is one of the things that millionaire mind boston was trying to accomplish.