It’s been a few months since we’ve seen a guest post from Onibalusi Bamidele but here’s another post from this young blogger.


spiderweb waterdrops 300x202 5 link building tips to increase your search engine rankingsLinks control the web. Links are the basis of search engine rankings and more links equals more traffic.

I have personally observed that link building is one of the most solid search engine ranking factors that are not always easy to game due to the work it takes to get them. It is also important to note that the authority of a link matters even more than the quantity.

Below are 5 solid link building tips to significantly increase your search engine rankings.

1. Directory Submission: Directory links are one of the easiest links a webmaster can get. Even though many webmasters are saying directory links are no longer effective, I have personally used only directory links to get more search engine traffic and even Google pagerank 3 for a website I maintain.

Submitting your website to high quality directories will help you increase your website search engine rank and authority. It is also very important to know that you might not see instant results but I can assure you that directory links are one of the best and easiest type of link you can get. Search engines don’t easily rank websites due to lots of people trying to spam the search engines, so they take weeks and sometimes months to rank websites.

2. Article Marketing: Using article marketing to get backlinks to your blog or website is a little bit tedious but if properly used can bring about great results.

It is very important that you write great high quality, keyword targeted articles because this helps other webmasters using article directories as their article source to easily find your articles. If your article has the right keywords, they will easily find you and if your article is good enough they will use your article on their blog which will eventually increase your backlinks. It is also very important to use anchor text keywords at least once in your article and also in your author bio. Using your anchor text will also help you get additional backlinks because some webmasters will just scrape your article without giving you credit but your backlink in the middle of the article will still be there.

3. Press Releases: Using Press releases is an effective way of getting links to your website. Press releases if written properly can go viral; there had been cases of press releases being picked up by news websites, which means more traffic and backlinks for you.

When writing press releases, it is very important to make sure your press release is newsworthy and compelling, try submitting it to press release websites and as many editors as possible.

4. Contests: Website contests are very good ways to get backlinks to your website or blog. Depending on how it is being done, contests can be an effective way to get traffic to your blog. Some people prefer to do their contests through twitter but in order to get backlinks, you will have to tell all your participants to write about your contest and link back to your blog which means you get more backlinks. When holding contests, it is important to give out great prizes because this is what will make people join your contest.

5. Social Bookmarks: Social bookmarking sites such as Digg, reddit and stumbleupon can be a good way to get backlinks to your blog; they also make it fast and easy for search engines to index your blog. Try as much as possible to submit your blog and always submit your latest posts to top social bookmarking sites, if done properly, your post can go viral thereby leading to thousands of visitors to your blog on a single day but if your post does not go viral, that single link you get has a long way to help your website.

It is also important to use tags when submitting your posts to social bookmarking sites because some tag pages on social bookmarking sites have pagerank which in turn flows to your website.

Links control the web; leaving link building out of your website/blog’s schedule can have a negative impact on you on the long run. The above are 5 great ways to get quality long-lasting backlinks to your website or blog.


Onibalusi Bamidele is a young entrepreneur. You can get his free ebook on how to build a better website at http://www.youngprepro.com/successebook or visit his young entrepreneur blog.

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