Yesterday, I wrote about why it’s important for you to stand out as a blogger. The clue is right there in the title. If you want a brand identity, you have to be first be able to be identified. Let’s start with the following basics: 1. Buy your own domain. That means you need your [...]

Topics on popular blogs are cyclical and right now, one of the hottest topics is branding. Seems easy enough, right?  Well, I have an undergraduate business degree with a Marketing emphasis, an MBA, and worked with some of the top ad agencies in the US and I still can’t define branding with one broad stroke. [...]